Ep 38 : Andrew Deutsch on Strategic Marketing & Strategy First Approach, Brand Advocacy, Predictive Sales & Marketing Using Artificial Intelligence

15/08/2021 21 min Temporada 1 Episodio 38

Listen "Ep 38 : Andrew Deutsch on Strategic Marketing & Strategy First Approach, Brand Advocacy, Predictive Sales & Marketing Using Artificial Intelligence"

Episode Synopsis

What is the strategy first approach to sales and marketing ?  
How do you convert every touch into a voracious advocate of your brand ? 
What is the role of predictive AI & data analytics in upselling and cross-selling ?  

Andrew Deutsch answers the above questions in an interesting and often funny conversation. Andrew Deutsch is a CEO of Fangled Technology. He is a Global Marketing & Sales Executive, passionate about converting every touch into an advocate for your brand.  
Please connect with Andrew on Linkedin https://www.linkedin.com/in/andrew-deutsch-2445936/ 
Andrew is also a host of The FangledCast Podcast. 
Please visit his Podcast page- https://fangledtech.com/podcasts/ 

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.   
Please connect with Jasravee on Linkedin at  https://www.linkedin.com/in/jasravee/ 

00:00 Introduction to Andrew Deutsch 
00:55 Strategy First or Customer First Approach to S & M 
06:66 Converting Every Touch Into an Advocate for Your Brand 
09:43  Need for Due Diligence in International Marketing 
12:45 Predictive AI & Data Analytics in Sales & Marketing 
17:45 Rapid Fire - Personally Speaking With Andrew  

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Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Please visit our blog at http://www.mastersun.in/ 

#brandadvocacy #predictivesalesai #customerfirst

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