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Listen "Ep 35 : Case for Applied Anthropology in Business : Human Insights for User Experience Design, New Product Development, Digital Campaigns by Matt Artz, a Business & Design Anthropologist "
Episode Synopsis
How can an anthropologist add value to producing better products, designs or a campaign?
What is the role of ethnography in research and how does it help in understanding the WHY ?
Matt Artz answers the above questions as he makes a strong case for anthropology in business, consumer research, product design and development. Matt is a Business & Design Anthropologist , SXSW & TEDx Speaker & Head of Product & Experience at Cloudshadow Consulting + Venture Resources.
Matt makes a case for anthropology as it helps us uncover the 'Unknown-Unknowns' and hidden insights. Amongst other things Matt talks about how he is using insights from ethnography to develop a disruptive app for the art market. He also delves on bigger issues like how current algorithms are having unintended consequences and the need to have a multidisciplinary approach to solving societal issues.
You may connect with Matt on
https://www.linkedin.com/in/matt-artz-anthropology/
https://www.mattartz.me/
00:00 Introduction to Matt
00:42 How Anthropology helps to Un-cover Hidden Insights
04:56 Arts App Developed by Matt
07:32 Theory of Social Capital
9:00 The Rise of Anthropology
12:48 Role of Anthropology in Understanding Future Possibilities
15:44 Deductive vs Inductive Problem Solving
17:10 Rapid Fire - Personally Speaking with Matt
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Please connect with Jasravee on Linkedin at
https://www.linkedin.com/in/jasravee/
Follow Jagged with Jasravee on Social Media
Facebook Page : https://www.facebook.com/jaggedwithjasravee
Instagram : https://www.instagram.com/jagggedwithjasravee/
Podcast Page : https://anchor.fm/jagged-with-jasravee
Youtube Page : https://www.youtube.com/c/jaggedwithjasravee
Linktree : https://linktr.ee/jaggedwithjasravee
Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Please visit our blog at http://www.mastersun.in/ #digitalanthropology #businessanthropology #designanthropology
What is the role of ethnography in research and how does it help in understanding the WHY ?
Matt Artz answers the above questions as he makes a strong case for anthropology in business, consumer research, product design and development. Matt is a Business & Design Anthropologist , SXSW & TEDx Speaker & Head of Product & Experience at Cloudshadow Consulting + Venture Resources.
Matt makes a case for anthropology as it helps us uncover the 'Unknown-Unknowns' and hidden insights. Amongst other things Matt talks about how he is using insights from ethnography to develop a disruptive app for the art market. He also delves on bigger issues like how current algorithms are having unintended consequences and the need to have a multidisciplinary approach to solving societal issues.
You may connect with Matt on
https://www.linkedin.com/in/matt-artz-anthropology/
https://www.mattartz.me/
00:00 Introduction to Matt
00:42 How Anthropology helps to Un-cover Hidden Insights
04:56 Arts App Developed by Matt
07:32 Theory of Social Capital
9:00 The Rise of Anthropology
12:48 Role of Anthropology in Understanding Future Possibilities
15:44 Deductive vs Inductive Problem Solving
17:10 Rapid Fire - Personally Speaking with Matt
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Please connect with Jasravee on Linkedin at
https://www.linkedin.com/in/jasravee/
Follow Jagged with Jasravee on Social Media
Facebook Page : https://www.facebook.com/jaggedwithjasravee
Instagram : https://www.instagram.com/jagggedwithjasravee/
Podcast Page : https://anchor.fm/jagged-with-jasravee
Youtube Page : https://www.youtube.com/c/jaggedwithjasravee
Linktree : https://linktr.ee/jaggedwithjasravee
Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Please visit our blog at http://www.mastersun.in/ #digitalanthropology #businessanthropology #designanthropology
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