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Listen "Ep 28 : Pharma Brand Management & Strategy- Marketing FMHGs, Doctors & Other Influencers, Placebo & Nocebo Effect, Health Behavioural Change by Gauri Chaudhari, Author of The Perfect Pill"
Episode Synopsis
Is healthcare marketing too scientific and evidence based? Do we think or feel health ?
Could placebo effect and understanding human psychology be better enablers for causing a behavioural change (e.g. wearing of the mask in the pandemic) ?
What are the best practices for Rx to OTC transition ? Why a Doctor stays important stakeholder across ?
Why healthcare marketing needs to be responsible and not gimmicky/opportunistic in the emerging trust deficit world?
0:00 UFP (Unique Feeling Proposition) for Healthcare Branding
3:17 FMHG (Fast Moving Health Goods) Marketing.Role of Doctors & Other Influencers
9:39 Can Vatika Shampoo Protect from Covid ?
11:50 Catalyzing Placebo & Mitigating Nocebo Effect
15:50 Behavioural Change of Mask Wearing During Covid
21:25 Rapid Fire with Gauri
Gauri Chaudhari answers the above in an interesting conversation.Gauri Chaudhari is a Co-Founder of Brand Innerworld, a Healthcare Brand Consultancy that specializes in end to end healthcare brand consultancy.Before starting Brand Innerworld, Gauri headed the healthcare business of FCB-Ulka Advertising and handled assignments for India's top healthcare companies including GSK, Cipla, Abbott, Pfizer, Dr. Reddy's, and J&J.
Gauri is the author of the book -The Perfect Pill: 10 Steps to Build a Strong Healthcare Brand. https://www.amazon.in/Perfect-Pill-Steps-Strong-Healthcare/dp/9353882516
Please connect with her on Linkedin https://www.linkedin.com/in/gauri-chaudhari-5501702/
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Please connect with Jasravee https://www.linkedin.com/in/jasravee/
Subscribe to Jagged with Jasravee on Youtube https://www.youtube.com/channel/UCUo6M-uODgb7gIEO014XIGg?sub_confirmation=1 Follow
Jagged with Jasravee on Social Media
Facebook Page : https://www.facebook.com/jaggedwithjasravee
Instagram : https://www.instagram.com/jagggedwithjasravee/
Podcast Page : https://anchor.fm/jagged-with-jasravee
Youtube Page : https://www.youtube.com/c/jaggedwithjasravee
Linktree : https://linktr.ee/jaggedwithjasravee
Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Please visit our blog at www.mastersun.in
#healthinfluencers #healthbrands #pharmabrandstrategy
Could placebo effect and understanding human psychology be better enablers for causing a behavioural change (e.g. wearing of the mask in the pandemic) ?
What are the best practices for Rx to OTC transition ? Why a Doctor stays important stakeholder across ?
Why healthcare marketing needs to be responsible and not gimmicky/opportunistic in the emerging trust deficit world?
0:00 UFP (Unique Feeling Proposition) for Healthcare Branding
3:17 FMHG (Fast Moving Health Goods) Marketing.Role of Doctors & Other Influencers
9:39 Can Vatika Shampoo Protect from Covid ?
11:50 Catalyzing Placebo & Mitigating Nocebo Effect
15:50 Behavioural Change of Mask Wearing During Covid
21:25 Rapid Fire with Gauri
Gauri Chaudhari answers the above in an interesting conversation.Gauri Chaudhari is a Co-Founder of Brand Innerworld, a Healthcare Brand Consultancy that specializes in end to end healthcare brand consultancy.Before starting Brand Innerworld, Gauri headed the healthcare business of FCB-Ulka Advertising and handled assignments for India's top healthcare companies including GSK, Cipla, Abbott, Pfizer, Dr. Reddy's, and J&J.
Gauri is the author of the book -The Perfect Pill: 10 Steps to Build a Strong Healthcare Brand. https://www.amazon.in/Perfect-Pill-Steps-Strong-Healthcare/dp/9353882516
Please connect with her on Linkedin https://www.linkedin.com/in/gauri-chaudhari-5501702/
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Please connect with Jasravee https://www.linkedin.com/in/jasravee/
Subscribe to Jagged with Jasravee on Youtube https://www.youtube.com/channel/UCUo6M-uODgb7gIEO014XIGg?sub_confirmation=1 Follow
Jagged with Jasravee on Social Media
Facebook Page : https://www.facebook.com/jaggedwithjasravee
Instagram : https://www.instagram.com/jagggedwithjasravee/
Podcast Page : https://anchor.fm/jagged-with-jasravee
Youtube Page : https://www.youtube.com/c/jaggedwithjasravee
Linktree : https://linktr.ee/jaggedwithjasravee
Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Please visit our blog at www.mastersun.in
#healthinfluencers #healthbrands #pharmabrandstrategy
In God we trust