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Listen "Ep 14 : How Augmented Reality Can Change The Way Consumers Discover, Engage with Brands - Avaatar.Me Story of Immersive Experiences by Kedar Teny "
Episode Synopsis
Why does every marketer need an augmented reality strategy as AR bridges the gap between offline-online experiences ?
How is Augmented Reality going to change the way we are going to engage with brands and shop for products for not just big ticket items but also fmcg ?
How did Brand Vanish benefit with association with Augmented Reality ?
How is Augmented Reality going to impact post-purchase dissatisfaction and reverse logistics ?
Kedar Teny, Sr. Vice President, Country Head at Avataar.Me, answers the above questions and discusses the way AR is going to change customer engagement & loyalty strategies. He starts off by making a distinction between AR and VR (virtual reality) and makes a case for how AR is truly scalable. He highlights how AR is becoming mainstream from being a novelty. He explains AR’s key application across the entire consumer path to purchase journey since it enables engagement, triggers curiosity, immersive-ness etc. It is no wonder that Tim Cook, Apple’s CEO, has said that AR will one day be as important in our everyday lives as “eating three meals a day.”
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Subscribe to Jagged with Jasravee on Youtube
https://www.youtube.com/channel/UCUo6M-uODgb7gIEO014XIGg?sub_confirmation=1
Follow Jagged with Jasravee on Social Media
Youtube Page : https://www.youtube.com/JaggedWithJasravee
Facebook Page : https://www.facebook.com/jaggedwithjasravee
Instagram : https://www.instagram.com/jagggedwithjasravee/
Podcast Page : https://anchor.fm/jagged-with-jasravee
Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Please visit our blog at www.mastersun.in
How is Augmented Reality going to change the way we are going to engage with brands and shop for products for not just big ticket items but also fmcg ?
How did Brand Vanish benefit with association with Augmented Reality ?
How is Augmented Reality going to impact post-purchase dissatisfaction and reverse logistics ?
Kedar Teny, Sr. Vice President, Country Head at Avataar.Me, answers the above questions and discusses the way AR is going to change customer engagement & loyalty strategies. He starts off by making a distinction between AR and VR (virtual reality) and makes a case for how AR is truly scalable. He highlights how AR is becoming mainstream from being a novelty. He explains AR’s key application across the entire consumer path to purchase journey since it enables engagement, triggers curiosity, immersive-ness etc. It is no wonder that Tim Cook, Apple’s CEO, has said that AR will one day be as important in our everyday lives as “eating three meals a day.”
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Subscribe to Jagged with Jasravee on Youtube
https://www.youtube.com/channel/UCUo6M-uODgb7gIEO014XIGg?sub_confirmation=1
Follow Jagged with Jasravee on Social Media
Youtube Page : https://www.youtube.com/JaggedWithJasravee
Facebook Page : https://www.facebook.com/jaggedwithjasravee
Instagram : https://www.instagram.com/jagggedwithjasravee/
Podcast Page : https://anchor.fm/jagged-with-jasravee
Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Please visit our blog at www.mastersun.in
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