Welcome back to the Genuine X Podcast. In this episode Martyn and Tom talk to Guy Gadney - Co-founder and CEO of Charisma.ai 
Charisma.ai powers a new way of telling stories, by using artificial intelligence to give audiences the ability to talk to characters, build relationships with them, and have the story itself adapt and react to how audiences play through it. This deepens engagement for audiences and lets them influence the story.
In this episode Martyn and Tom speak to Guy about the future of storytelling and AI's part to play in it. 
You will hear reference to the creative and thought provoking work of Charlie Brooker's Black Mirror: Bandersnatch, the interactive psychological thriller which aired on Netflix in 2018. They discuss how shows like this and streaming services like Netflix are creating change in the narrative storytelling space.
We also chat to Guy about the potential effect such bespoke and immersive storytelling can have and whether that leaves an ethical responsibility for the creator to safe guard the user.
Enjoy.
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Hosted by Martyn Gooding and Tom Fenwick-Smith
Produced by Ben Toland

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