Welcome back to the Genuine X Podcast.
In this episode, Martyn and Tom talk to Dr. Shama Rahman - A scientist, artist, and creative technologist. We discuss the science behind creativity. How is it measured? Can it be commoditised? And is brainstorming a waste of time?
We also talk about creativity's unpredictability, and how AI is being used to support lateral thinking and could become the creative partner of the future?
Enjoy
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Multidisciplinary Creativity | Shama Rahman | TEDxCibeles-https://www.youtube.com/watch?v=hhKie-DgjYc
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Books recommended by Shama:

The multi-disciplinary contributions to the science of creative thinking - by Giovanni Emanuele Corazza and Sergio Agnoli (co-author Shama Rahman)
Creativity - theories and themes: Research, Development, and Practice - by Mark A. Runeo
The neuroscience of musical creativity using complexity tools - Ph.D. thesis by Shama Rahman

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If you have any questions or thoughts please get in touch with us, [email protected]
And don't forget to like and subscribe for more episodes.
Hosted by Martyn Gooding and Tom Fenwick-Smith
Produced by Ben Toland

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