We are joined by Tom Middleton this week, to discuss his game studio - Roforco. Roforco helps brands tackle the enigmatic game platform and game creation system known as ‘Roblox.’ Brands are now discovering how to take advantage of Roblox’s popularity amongst Gen Z and Gen A, by creating brand gaming experiences.
Tom discusses the importance of the shock-value for a brand, the ability to create an amazing first impression on the site and developing a game that gets people talking. It is also incredibly important to build upon this initial impact, with updates and the creation of fans and a community, to ensure longevity in Roblox.  We discuss how to build a game that stands this test of time.
For many brands, Roblox is an unknown and untapped market. Roforco helps them throughout the entire process from pitching to programming as well as building fan communities. The influence of the game will help answer that all-important question - How can you change, for the better, an entire generation's perspective of your brand?
Roforco has the answer - Roblox is the future.

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