Dr. Carmen Simon, Chief Science Officer at Corporate Visions, is a cognitive neuroscientist, bestselling author, and leading expert on how to use brain science to help corporations create memorable messages. She spoke with Rob on a range of topics to help B2B Marketers connect with an executive audience whose attention is being drawn elsewhere. Pointing to her scientific research, she offers advice on how to influence complex buying decisions when you can’t meet the buyers face-to-face and how to control what people remember from your presentations. She also explains how the brain works in terms of attention, memory, and decision making, and why marketers should care. It’s a fascinating conversation that will appeal not just to B2B marketers, but to anyone who has to capture the attention of an audience.

C-Suite Marketing is sponsored by Boardroom Insiders, a business intelligence platform that makes executive engagement easier than ever. Boardroom Insiders helps you close bigger deals, faster.

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