In our reimagined podcast, The Lab at Deakin, Paul and Gini (Virginia) Weber interrogate the power of language, how butter is made, and whether you really are politically correct or just being some ill-defined misanthrope.The Marketing Lab is recorded and produced on the lands of the Wurundjeri people of the Kulin nation. We pay our respects to elders past, present, and emerging. We acknowledge Aboriginal and Torres Strait Islander peoples as the First Australians and Traditional Custodians of the land where we live, work, and learn.Stuff we talked about...Sapir-Whorf Hypothesis: https://www.sciencedirect.com/topics/psychology/sapir-whorf-hypothesis  Self-Face Activates the Dopamine Reward Pathway without Awareness: https://academic.oup.com/cercor/advance-article/doi/10.1093/cercor/bhab096/6227018  Witness by Louise Milligan: https://thestellaprize.com.au/prize/2021-prize/witness/ Saudade: https://www.youtube.com/watch?v=yUuJrpP0Mak No Activity: https://www.theguardian.com/tv-and-radio/2018/sep/09/no-activity-review-nothing-happens-but-thats-the-point-of-this-hilarious-cop-comedy Children of Time: https://www.panmacmillan.com/authors/adrian-tchaikovsky/children-of-time/9781447273301 Distant benefciaries: https://academic.oup.com/jcr/article/47/6/878/5936532Research on absolute (north/east/south/west) versus relative (left/right) directions in language and how it influences time perception within Indigenous Australian communities: https://www.jstor.org/stable/41062425Language and gender prejudice across languages: https://psycnet.apa.org/doiLanding?doi=10.1037%2Fpspa0000188

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