What does it take to create an award-winning whiskey brand from scratch? In this episode of the It’s Not Dead Show, Jonathan Clavijo sits down with Hannah Lusk, the powerhouse behind Hannah and Hooch Whiskey. From losing $60,000 in her first batch to winning gold and platinum awards, Hannah shares her raw, unfiltered journey of resilience, grit, and reinvention. A fourth-generation Arizonan and self-made entrepreneur, Hannah discusses her upbringing, small-town values, and the lessons she’s learned as a single mom, businesswoman, and survivor of domestic violence. Learn how to pivot in tough times, the value of losing to grow, and why the American Dream is far from dead. Don’t miss this inspiring story of perseverance and passion! Hosted by Ausha. See ausha.co/privacy-policy for more information.

Ver todos los episodios