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Episode Synopsis
Mike heads up marketing at Profitero, which explains why he made me look a fool as a podcast host. I often found myself having not much else to add because he covered the bases so well.In this episode we discuss:Where he learns about Amazon, what is the best source of infoSegmenting your portfolio to create strategies for each partSustainability vs. Growth mindsetHow brands can differentiate with their customer experienceHow to fully utilise the reviews you get on Amazon (or off)You can find ...
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