Effective Steps to reduce Wasted Ad spend (8 Nov, 2024)

It's Always Day One
08/11/2024 15 min

Listen "Effective Steps to reduce Wasted Ad spend (8 Nov, 2024)"

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Episode Synopsis

In this conversation, Himanshu Verma and Prem Gupta delve into the concept of wasted spend in marketing, emphasizing the importance of defining goals and metrics for success.They discuss how keyword relevance plays a critical role in optimizing ad spend and achieving better marketing outcomes.The dialogue highlights the need for a strategic approach to spending, where not all expenditures without immediate sales are deemed wasted, and the significance of aligning marketing efforts with overal...
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