Culture, disruption and community done right can result in dynamic brands that stand for more than the products they sell. The secret sauce is very often a larger than life, dynamic founder like Craig Dubitsky, the founder of Hello and Colgate Chief Innovation Strategist. Kelly Kovack talks with Craig, a visionary marketer and one of the most positive, generous people you'll meet. He is skilled in identifying white space and cracking open the opportunity by building brands that defy convention and redefine categories.
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