In this episode, Mike and Kevin are joined by Renaye Edwards, Co-Founder & Marketing Account Director at Digital Radish, to talk about how to grow your business by developing your account management and account-based marketing (ABM). The speakers covered the topics: When you say “Account Management" and "Account Planning”, what do you mean and why is it important? Digital Project Manager and Account Manager - where they overlap and how they differ Is it a repeatable/scalable discipline process? Or is it about people and their skills and talents? How do you build “Trusted Advisor” status with your clients? What are the 3 key success factors for any agency/entrepreneurial firm to manage and grow key accounts? Based on all your experiences, what is your piece of advice to our audience to help them make a big impact on growing key accounts?Check It’s a Good Start Youtube channel for more episodes and discussion.

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