The Basics of Retail Media Networks with Chris Perry

It's a Customer's World with Andy Murray
18/10/2022 1h 3min Episodio 28
The Basics of Retail Media Networks with Chris Perry

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Episode Synopsis

In this episode of “It’s a Customer’s World” podcast, host Andy Murray is joined by CPG and E-Commerce thought leader, Chris Perry. Their conversation provides education on essential terms to understand in the emerging space of Retail Media Networks.Listen in to learn about the following terms and concepts in the context of Retail Media Networks:03:17 RMNs05:40 On-Platform07:30 Off-Platform11:30 PDP13:34 Digital Shelf15:36 DSP20:15 DMP22:15 Trade Desk24:45 LiveRamp28:00 First-Party Data29:25 Clean Rooms33:55 Segmentation in Retail Media42:45 CPM45:10 CPC50:15 ROAS50:52 ACOS53:33 IROAS56:33 Last Touch Attribution 57:16 Multi Touch Attribution58:20 MMM

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