Andy is joined by Simon Hathaway, Group Managing Director of EMEA at Outform. Simon has decades of experience in retail, with a deep understanding of the digitization of the industry and a proven track record in building businesses, transforming capability, and growing reputation.Their conversation explores the increasingly digitized retail space, differing views on mobile devices in-store, the relationship between retail technology and CX, and much more.Topics & Questions 00:00 Episode Introduction01:02 Guest Introduction02:02 The current landscape of the physical retail space03:06 What current retail innovations are scalable?05:34 The impact of mobile devices in-store08:37 Retail innovation in Europe vs United States13:09 How innovation can impact discovery in-store15:25 How is investment in retail technology perceived?20:08 Retail technology and Retail Media Networks21:37 What technology innovation is most promising in physical retail?24:29 How will the creative ecosystem shape the future of retail technology?27:41 The relationship between retail digitization and CX31:10 How does Outform help their clients?32:30 Questions from Walton College of Business Students39:24 A new era of shopper insightsShow LinksSimon Hathaway: https://www.linkedin.com/in/simon-hathaway-7229394/Outform: https://www.outform.com/Digital Mannequin Demo: https://vimeo.com/outform/digitalmannequin Andy Murray: https://www.linkedin.com/in/andrewlmurray/bigQUEST LinkTree: https://linktr.ee/thebigquest

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