The Rise and Pivot of Amazon's Just Walk Out Technology

04/04/2025 7 min

Listen "The Rise and Pivot of Amazon's Just Walk Out Technology"

Episode Synopsis

Amazon developed Just Walk Out technology, allowing shoppers to enter stores with a credit card tap and leave without checking out while cameras and AI track their purchases. While initially planned for Amazon's grocery stores, the company has pivoted away from using it in their larger formats, instead focusing on selling the technology to third-party retailers like stadiums, airports, and college campuses. Despite technological advances including new generative AI systems, the technology faces challenges including consumer trust, data privacy concerns, and high implementation costs.