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Listen "From Aussie Accountant to UGG Billionaire: The Brian Smith Story"
Episode Synopsis
Unhappy accountant Brian Smith moved from Australia to California, noticing a gap in the market for comfortable post-surf footwear. He founded UGG based on Australian sheepskin boots, overcoming initial struggles and slow sales through persistent branding and marketing. After selling UGG to Deckers Outdoor Corp., the brand exploded into a global phenomenon, while Smith became a mentor sharing lessons of perseverance and adaptability.
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