We've all been on a website, using an app or working on an application that frustrates us. Best case, we roll our eyes and persevere. Worst case, we stop using the thing altogether. Meanwhile, customers are more concerned than ever about how their data is being used and who's using it. In today's episode, we're talking about how customer experience is impacted by the software and technology decisions you make in your company. Putting off that upgrade or staying with slow (or even obsolete) software might feel like it's saving you some time or money, but it could be costing you customers. Having a transparent relationship with your customers about their data isn't just a legal or security concern; it's good business practice. Today we'll explore some real-world scenarios where the wrong tech choices created lost customers and business impact. We'll also talk about what you can and should do to manage your customer-centric software and data for the best experience possible.IsAware is powered by InterSoft Associates, your Software Consultancy that will help you to maximize revenues, reduce costs, and streamline work processes with the right IT solutions. InterSoft Associates delivers strategic consulting and custom software development, together with support and enhancement to help modernize and manage the software that helps your business run. Learn more, and download 8 Critical Questions to Ask Before Hiring a Custom Software Company, at intersoftassociates.com

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