When you think of ways to relieve stress, gift cards probably don't top your list. But new research from Blackhawk Network suggests they might be the unsung heroes of holiday stress management. In this episode, Ben Jackson chats with Sarah Kositzke, Senior Global Insights Manager at Blackhawk, about the company's 2024 holiday spending study.  Join us as we discuss:  The continued growth in gift card spending.  How consumers are turning to AI for their shopping needs.  The surprising role gift cards play in reducing stress before, during, and after the holiday season.  This episode was recorded on February 28, 2025—so some details may have changed by the time you listen.  Resources:  Get the Post-Holiday 2024 Research Infographic Now! | BHN   Upcoming Event: Don't miss the Innovative Payments Conference in Washington, DC, from April 29 – May 1! Learn from legislators, regulators, and industry experts about the forces shaping the payments landscape. Podcast listeners get $25 off registration with code Podcast (make sure to capitalize the first letter). 

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