Financial Safety for Seniors as a Service

29/09/2025 38 min
Financial Safety for Seniors as a Service

Listen "Financial Safety for Seniors as a Service"

Episode Synopsis

As our population ages, financial safety has become one of the most pressing issues in banking and fintech because seniors are one of the groups most vulnerable to scammers.   In this episode, host Ben Jackson sits down with Todd Rovak, Co-founder and CEO of Carefull, a financial safety platform used by banks to protect older adults and their families from scams, fraud, and costly mistakes.  They cover how Carefull uses AI and behavioral data to detect concerning patterns in financial activity—sometimes even spotting early signs of cognitive decline years before a medical diagnosis.   They also discuss:  Why financial institutions should take aging financial risk seriously  The critical role of trusted contacts and family engagement  How technology can enable independence rather than take it away   Learn more about Carefull: https://www.getcarefull.com  This podcast was recorded on August 20, 2025. Things may have changed by the time you hear it.