Great Eastern Holdings delivered solid performance and growth despite facing a challenging business environment characterised by market volatility and shifting interest rate conditions. Although total weighted new sales declined, a successful shift in the product mix led to an improvement in overall margins and a subsequent increase in the long-term profitability measure for new business. This increase in overall profit was largely driven by robust investment results from the shareholders’ fund.
 
• Sales volumes softened, yet the Group achieved stronger long-term new business profitability by strategically adapting its product mix to align with customer needs
 
• Discover how effective portfolio management and favourable market conditions generated a significant boost in the profit derived from the shareholders’ fund
 
• Understand the impact of a challenging market sentiment in certain regions and the shift away from specific premium sales following a move towards longer-term financial planning priorities

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