Demand beats perfection every single time — especially in medicine.In this episode, Dr. Brad breaks down why demand is the single most important metric when starting or scaling a medical practice. If you’ve ever wondered whether you should add new services, buy a new tech stack, bring in AI scribes, or invest in SEO… stop. First ask: Do you have demand?Brad shares hard-earned lessons from growing his own multimillion-dollar primary care practice, including:Why demand solves almost every business problemHow Bezos, Zuckerberg, hospitals, and private practices all follow the same ruleThe biggest mistake new physicians make when opening a clinicWhy you shouldn’t buy expensive tools early onHow to know when it’s truly time to hire, expand, or add servicesWhy demand is discovered, not designedHow exponential demand creates unstoppable momentumWhether you’re starting your first DPC clinic or scaling past your fifth location, this episode gives you the mindset and tactics to build demand—fast.

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