Episode Synopsis "Why Personal Branding Matters with Cynthia Johnson"

Isn't creating a personal brand just about bragging? Author of the book Platform-The Art & Science of Personal Branding, Cynthia Johnson, explains how personal brands are actually more about helping others than yourself. We talk about practical ways to get started on building your brand and how to use your brand to stand out at work. You can find Cynthia at the following locations: @cynthialive on Instagram & Twitter Cynthia Johnson on LinkedIn https://www.cynthialive.com Cynthia Johnson is an entrepreneur, marketing professional, author and keynote speaker. She is Co-Founder and CEO at Bell + Ivy, a digital marketing and personal branding agency in Santa Monica, CA. Previously, she was Partner & Director of Marketing for RankLab, a digital marketing agency listed in Inc. Magazine's Fastest Growing Private Companies, until RankLab was acquired in 2015 by AAC Holdings, Inc. Cynthia is an Advisory Board member for The Millennium Alliance, a leading technology, business, and educational advisory firm serving Fortune 1000 C-Level executives.Cynthia was listed as top personal branding experts in 2017 by Entrepreneur, top 50 marketers on SnapChat by Mashable, and Most Influential Women in Business by Tenfold Research. Her work has been featured in Entrepreneur, Forbes, Huffington Post, TIME, and several other industry specific publications. Her first book Platform published February 2019 with Penguin Random House and Ten Speed Press.

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