Season 2 Episode 25:Tired of managing invoices instead of designing beautiful spaces? Interior design business owner Gina Cotner explains the difference between virtual assistants and executive assistants - and why understanding this distinction can transform your design practice.In This Episode:Why interior designers get trapped in administrative work instead of design workThe real difference between virtual assistants and executive assistantsHow to break the feast-famine cycle that plagues most design businessesDelegation strategies that work for creative professionalsROI calculations that justify executive assistant investmentFinding and vetting high-caliber administrative supportGuest Bio: Gina Cotner is the founder of Athena Executive Services, a firm that provides high-caliber executive assistants to small business owners. After spending her early career at IBM, Gina became an entrepreneur before recognizing the need for corporate-level administrative support in small businesses. For nearly 10 years, she's helped business owners - including interior designers - escape administrative overwhelm and focus on their core expertise.Connect with Gina:Athena Executive ServicesLinkedIn: Gina CotnerKeywords: executive assistant, virtual assistant, interior design business, delegation, administrative support, feast famine cycle, design business operations

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