New year, same pricing habits? Still sending proposals without deadlines and itemizing every line like it's 2005? Your competitors have moved on. Your customers have seen the difference. In this episode, I'm covering what you should already be doing in 2026 and what you need to start trying. Packages that sell shows instead of gear. Cost-plus pricing that simplifies negotiation. Good-until dates that kill dead deals. Listen now and make this the year you stop making excuses. Visit trstimson.com for more resources. Follow Tom on LinkedIn

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