Intended Consequences

Intended Consequences

Por: Brian Massey
Intended Consequences is for the marketer. We believe behavioral science can be used to predict the success of marketing campaigns, and we're going to teach you how. Through conversations guided by Brian Massey, we encourage and empower experimentation. In an age of abundant data and finite resources, this podcast gives you a rare blend of technical insights and marketing vision to help you, the marketer creates campaigns that truly convert.

You'll learn from the people behind the marketing tech - the consumer, the buyer, and the company behind it - hear what's worked for them, how it could work for you, and how to execute on ideas using both creative and data.
55 episodios disponibles

Latest episodes of the podcast Intended Consequences

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033: What The Data Says About Turning Marketing Leads Into Sales | Sammy James 11/03/2020
032: What The Data Says About Podcasting | Rob Walch 26/02/2020
031: We Asked a Competitor: When Should Companies Invest in Conversion Rate Optimization? | Jon McDonald 12/02/2020
030: The Cluetrain Manifesto for a New Generation | Tara Hunt (Part 2) 30/01/2020
BONUS: Brian Massey Reads the Cluetrain Manifesto 22/01/2020
029: 'You kids get off my lawn!' And Other Things Old Marketers Say | Tara Hunt (Part 1) 22/01/2020
028: Celebration and Behavioral Change: We're so glad you're here! | BJ Fogg 08/01/2020
027: What Data Tells Us About Email | Liz Willits 18/12/2019
026: How to Know if Your CMO is Lost in the Weeds | Laura Patterson 04/12/2019
025: Bridging the Canyon Between Marketing and Sales | Chris Wallace 20/11/2019
024: Why B2B Marketers Shouldn't Mourn the Death of the Funnel | Carman Pirie 06/11/2019
023: Understanding Marketing Through Time, Expertise, and Interest | Josh Thomas 30/10/2019
022: How to Improve Website Performance as Learned at Google | Lukas Haensch 09/10/2019
021: Mobile CTA Buttons: Best Guidelines for Placement, Copy, and Design | Brian Massey 25/09/2019
020: How to AB Test Your Copy | Olivia Ross 11/09/2019
019: Guest Checkout Examples and Ideas to Grow Ecommerce Sales | Brian Massey 28/08/2019
018: Hard Questions to Ask Your Agency | Lance Loveday 14/08/2019
017: Why Marketers Struggle and What to Do About It | Erin Collis 31/07/2019
016: Building a Culture of Experimentation in a Creative Business | Barbara Cavness 17/07/2019
015: Anyone Can Plug Into Google Analytics | Chris Mercer 03/07/2019
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