051: The End of Interesting: AI in Experimentation with Deborah O'Malley

Intended Consequences
09/06/2025 46 min
051: The End of Interesting: AI in Experimentation with Deborah O'Malley

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Episode Synopsis

In this episode of Intended Consequences, Brian Massey sits down with Deborah O'Malley, founder of GuessTheTest.com, to explore the fast-changing world of AI in experimentation — from A/B testing myths to the ways AI is already changing how digital marketers approach conversion optimization.  

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