An in-depth look at the Universal Commerce Protocol (UCP)—an open standard that lets AI assistants shop directly within chat by talking to retailer backends. We break down agentic commerce, merchant-of-record retention, and the modular capability design (identity linking, checkout, discounts, order tracking), all transport-agnostic and co-designed by major players. Through a practical example with Amano's suitcase and a look at future verticals, we discuss what instant, frictionless buying means for brands, data ownership, and the next era of commerce.Note: This podcast was AI-generated, and sometimes AI can make mistakes. Please double-check any critical information. Sponsored by Embersilk LLC

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