Some brands build products. Benchmade builds legacies.For 45 years, Roberta DeAsis, co-founder of Benchmade Knife Company, has been redefining craftsmanship, resilience, and leadership. What started as a family business in a garage became a global leader in precision knives—trusted by military professionals, first responders, and now, NASA’s Artemis Moon mission.✔ How Benchmade survived bankruptcy to become an industry icon✔ The secret to running a business with your life partner—and making it work✔ Why NASA selected Benchmade for Artemis and what it means for the company✔ How to scale a business without losing its soul🚀 This isn’t just a business story—it’s a masterclass in vision, grit, and building something that lasts.🎧 Hit play now and start thinking bigger.#Benchmade #Entrepreneurship #Leadership #NASA #ArtemisMission #WomenInBusiness #InteliArtCast

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