With traditional marketing, there was a clear line between marketing and the sales process. You couldn’t look at a billboard and buy something, but today, when you look online, it is all mixed together. For entrepreneurs, this can get quite overwhelming pretty quickly. In this podcast episode of IntegratED, Jamie L Palmer talks to Liz Theresa, a business mentor, copywriter, and web designer. Liz has helped entrepreneurs find clarity and uniquely market themselves with confidence for the past 10 years. They discuss Instagram Reels, the importance of showing up authentically for your business, how to be the star of your business.

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