Real Estate Marketing Gimmicks Cannot Defeat Real Estate Digital Marketing Companies

03/06/2019 16 min

Listen "Real Estate Marketing Gimmicks Cannot Defeat Real Estate Digital Marketing Companies"

Episode Synopsis

For real estate, the trend is shifting towards gimmicks. By gimmicks, I mean the approach to generate real estate sales is moving away from long-term career development and moving to short-term methods to drive sales activity not too beneficial to man or woman actually looking to learn how to sell real estate.

Buying leads is probably the biggest gimmick in the real estate industry. Is this bad in the short-term? No. Some real estate agents are paying exorbitant amounts of money for lead subscription packages to make money. It’s a gimmick because buying leads does not meet the definition of selling. Again, 321 just wants to put things in the correct boxes.

Selling involves contacting and prospecting. 

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