You know your website speaks to your credibility as a business and insurance agency, so how frequently are you reviewing it to make sure it fits well in your strategy for lead generation and client service?Our guest for this episode, James Amezcua, Sales Director at Lift Local joins us for an engaging conversation that includes the importance of catering to Google’s search engine when it comes to online visibility and lead generation. Learn the importance of relevance, distance/similarity, and prominence when it comes to search engine optimization (SEO). James also sheds some light on the importance of your Agency’s Google Business Profile and how it has become an important part of your agency’s online presence.We also touch on the impact of artificial intelligence when it comes to websites and online search. This episode will help you keep up with the latest trends when it comes to your website and online identity.Please join us.

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