MongoDB's Francesca Krihely on Advocacy Marketing

Inspired Marketing
19/10/2016 39 min
MongoDB's Francesca Krihely on Advocacy Marketing

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Episode Synopsis

Senior Manager of Content Marketing, Francesca Krihely, has transformed her team's content pipeline by leveraging one of her company's most valuable resources: MongoDB customers. Hear how her team uses Influitive and Oracle Eloqua to activate their user champions to be advocates in their community and ultimately, multiply MongoDB's marketing engine with small and large acts of advocacy.

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