Medtronic's Matt Calnan On The Value of Unified Data

Inspired Marketing
31/10/2016 34 min
Medtronic's Matt Calnan On The Value of Unified Data

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Episode Synopsis

No marketer wants to air their dirty data laundry, but there's freedom in putting it out there to do something about. In this episode of Inspired Marketing, Matt Calnan throws down the gauntlet on the all-too-familiar issue of "bad data in, bad data out." Tune in to hear this Data Manager's impressive story highlighting how his team's data inventory ultimately led Medtronic to a set of solid, actionable dashboards that will inspire any marketer.

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