Inspired Marketing: Ricoh's Matt Waters on Consolidating Technologies and Business Processes

Inspired Marketing
13/10/2021 25 min
Inspired Marketing: Ricoh's Matt Waters on Consolidating Technologies and Business Processes

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Episode Synopsis

Matt Waters is the Director of Marketing Operations and Media at Ricoh. When Matt first joined the company, there were a lot of different systems and CRM platforms being utilized throughout his department. It was his team's mission to consolidate these different technologies and bring a more streamlined focus to the business. Matt shares some of his key insights in this week's interview and some of the successes the team has experienced since the completion of this project.

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