Inspired Marketing: Lenovo's Ashley Wylie on Connecting Sales and Marketing with Oracle Eloqua Engage

Inspired Marketing
10/09/2018 9 min
Inspired Marketing: Lenovo's Ashley Wylie on Connecting Sales and Marketing with Oracle Eloqua Engage

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Episode Synopsis

When Lenovo's Sales team struggled with utilizing Oracle Eloqua Engage templates, Ashley Wylie and her team didn't give up. As the Outbound Marketing Manager and Database Manager for Lenovo DCG North America Marketing, Ashley used her decade worth of knowledge to take a marketing initiative gone awry and get it back on track. By implementing more Eloqua training, better data, and getting sales team evangelists on board, Oracle Eloqua Engage templates are now being used for more customized content sharing. 

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