Inspired Marketing: Dow Jones's Hannah Kranich on Bringing More Intelligence in Lead Scoring

Inspired Marketing
29/07/2020 16 min
Inspired Marketing: Dow Jones's Hannah Kranich on Bringing More Intelligence in Lead Scoring

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Episode Synopsis

Hannah Kranich is the Director of Global Demand Generation at Dow Jones, a position she's held for the last two years. Hannah shares how she and her team improved the lead scoring at Dow Jones and some of the key lessons she's learned on this project. She also discusses how technology has quickly changed over the last three years and what Dow Jones has been doing differently to adapt to the changes.

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