Tired of posting the same things with the same captions everyday for little to no return? Is it even necessary as owner/operators and freelance Cinematographers to need to post daily, weekly or even monthly? In my experience as well from other colleagues I know, I haven't seen anything in the form of actual jobs or projects come my way from posting on social media. Now that being said there still is great value in building your audience as a personal brand because it's another subset of your network you can build out. Crew members who may know a friend of yours starts to follow you and that's another person you add to your network list, but posting IG reels or BTS photos etc won't get you more work directly. So don't feel bad if you're still at 100 followers and some of your friends have 20,000 or more - work is work and if your career is still progressing every year you're doing it right!
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