You might be thinking to yourself, "I can make high key looking good pshhh" and you're probably right! However, the thing that I always lean towards is how do I actually make it look good consistently rather than mimicking what I see from others? What actually is it about great cinematographers and their approach to making high key lighting look good? The answer to that is ratios, the difference between a key side a shadow side. There's also the location, set design, hair and make up etc but if we're just focusing on the talent you can create beautiful images by knowing what ratio you like for high key and ensuring you create both a key and shadow side. 
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