When the client/agency says, "Do we need all these people here today?" you look without hesitation and say a big, "YES". I'm sure you've been in that position at least once in your career, it's an awkward place to be because you feel inclined to defend your reasoning for why you have the amount of crew you have. We all know it's not about flexing, especially since we're dealing with money, it's about ensuring that everything the client/agency needs is captured on the day and that means efficiency. Without the proper crew on the day you have to sacrifice something (amount of shots, amount of ads etc). In today's episode I wanted to talk about ways you can tackle these conversations on the day as well as during the pre-production phase so that we can get the crew we need based upon business goals for the client.
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