Join Tony Craddock, Director General of the Payments Association, in this episode of the Insights podcast as he dives into the complex world of payments with Natasha Zurnamer, CEO and founder of Optty. Together, they explore the multifaceted challenges merchants face in the evolving payments landscape, from integrating diverse payment methods and complying with regulations, to managing cross-border transactions and safeguarding against fraud. Natasha shares her entrepreneurial journey and offers valuable insights into how retailers can stay ahead in an increasingly fast-moving industry. A must-listen for anyone in retail and fintech! Find out more about The Payments Association via our website www.thepaymentsassociation.org or follow us on social media. LinkedIn Twitter

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