In this episode of The Payments Association’s Insight Podcast, host Mark O’Keefe is joined by Melanie Lazarus, Ecosystem Engagement Director at Open Banking, and Vasco Vaz Rodriguez, Head of Growth at Trudenty. Together, they unpack the findings of the Payments Association’s Open Banking Merchant Survey and explore the realities of adoption across merchants and consumers.From the “meh” sentiment in early adoption, to the lessons learned from contactless and chip & PIN, the conversation dives into what will truly drive mainstream uptake—whether merchant incentives, consumer trust, or bold branding. The panel also discusses open banking’s broader promise in fraud prevention, KYC, and smart data, as well as the collaboration and innovation needed to unlock its full potential.If you want to understand where open banking is today, what’s holding it back, and what could spark its tipping point, this is a must-listen.Find out more about The Payments Association via our website www.thepaymentsassociation.org or follow us on social media. LinkedIn Twitter

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