ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Episode Synopsis "Strategists - 3 Tips for Building a Better Brand Strategy in the Age of Voice Searching"
With the introduction of AI assistants (Siri, Alexa, Google Assistant, etc.), voice search is becoming the primary way your markets are finding companies and products they want to purchase. As a graduate student in the Northwestern Integrated Marketing Communications program with an interest in voice communication strategy, I have found two articles on the subject that are interesting. It is expected that 50% of searches will be through voice by 2020. With this growing shift from typing in search engines to voice searching, what does that mean for brands today? How do they adapt to this consumer change?
In God we trust