We delve into the complex landscape of sustainability marketing in China for 2023. Drawing from expert insights presented at Cannes Lions, we dissect the Chinese consumer's growing affinity for sustainable practices and products. We examine the transformative role of technology—such as AI and big data—in driving sustainable initiatives. Case studies from Adidas and Alibaba shed light on how brands successfully blend business objectives with environmental responsibility. If you're intrigued by China's burgeoning green market, this episode is a must-listen. Available on all major platforms, subscribe now to stay abreast of the intersection of sustainability and marketing in China.Support the showInsight China: A podcast on Chinese marketing hosted by Jimmy Robinson and sponsored by PingPong Digital, a Chinese digital marketing agency. It features discussions on the latest China trends, interviews with Chinese marketing experts, and the latest China news updates. Find us on Linkedin at PingPong Digital, TikTok @insightChina, and reach Jimmy at @luojimmysheng or PingPong Digital at @pingpongdigital, website: www.pingpongdigital.com. Music by Zhun. Written and hosted by Jimmy Robinson.

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