PR is NOT a luxury. It’s survival.In this episode, global PR strategist Ebony Porter Eay reveals the truth about being seen, being trusted, and being remembered in an overcrowded digital world.If you’ve ever wondered why your business isn’t growing… why your following doesn’t convert… or why your story isn’t landing the way it should — this conversation gives you the blueprint.Ebony breaks down the difference between being visible and being strategically visible, how to build trust in the media, how to protect your reputation, and how to rebuild after a public setback.She also shares the mindset shifts behind crisis management, authorship, credibility, and longevity in business.This is a masterclass in perception, brand leadership, and protecting your peace while pursuing your purpose.Timestamps00:00 — “It’s Okay Not to Have a Million Followers”00:07 — PR vs Publicity: What Being “Strategically Seen” Really Means00:14 — Why PR Is NOT Optional Anymore00:20 — Bill Gates’ PR Philosophy00:32 — The Diddy Question00:49 — Authenticity vs What’s Best for Your Business00:56 — Stop Comparing Yourself to Social Media02:02 — Welcome to Inside the Vault02:15 — Visibility: The Currency Money Can’t Buy02:43 — Meet Ebony Porter Ike03:31 — Why Most Entrepreneurs Misunderstand PR04:10 — What PR Really Does for a Business04:49 — Every Major Company Has a PR Partner — Here’s Why05:05 — Who Is Ebony Porter Ike?06:00 — PR Isn’t Optional: The Real Reason07:01 — Why People Think PR Is a Luxury08:00 — Why Ebony Rejects Clients Who Aren’t Ready08:48 — Strategy vs Vanity PR09:35 — The Problem With Wanting “Looks” but Having No Offer10:23 — How to Stay Ready for Major Media Opportunities11:02 — The #1 Mistake in Visibility12:00 — Authenticity vs Professionalism in the Spotlight13:08 — How Public Figures Must Move Differently14:02 — Why Public Figures Need Counsel Before Speaking14:46 — Coinology: Money, Media & Mindset15:25 — Your Pain Is Where Your Millions Hide16:14 — The “Talented Tenth” of Today17:02 — Studying the DNA of Success18:10 — Failing in Public vs Failing in Private19:08 — Crisis Management 101 20:15 — Why Every Successful Person Needs a Crisis Manager21:05 — Turning Visibility Into Financial Success21:45 — The Biggest Interview Mistakes Entrepreneurs Make22:58 — Relatability > Perfection24:07 — How Beyoncé’s Transparency Shifted Her Brand25:22 — Can the “It Factor” Be Bought?26:04 — Mastery Over Popularity27:06 — Credibility After the Pandemic28:02 — Why Books Are Still the Ultimate Credibility Tool29:17 — How to Launch a Book the Right Way30:08 — Why Authors Fail (and How to Fix It)31:01 — The Real Purpose of a Book in Business32:00 — How to Relaunch a Book That Flopped33:17 — Ebony’s Biggest Brand Deals34:12 — The DNA of Closing Multi-Million Dollar Deals35:41 — The Real “It Factor” Explained37:10 — When Founders Aren’t the Face: How to Pivot38:36 — Ebony’s Personal Story: Leaving Corporate40:01 — When Your Dream Doesn’t Match Your Life41:04 — Surviving Betrayals and Staying the Course42:05 — Faith, Purpose & Calling43:21 — Legacy, Family & Global Expansion45:00 — What Wealth Really Looks Like46:18 — Peace > Money47:11 — How to Break Into PR the Right Way48:36 — Create What People Need — Not What You Want to Sell49:43 — Ebony’s Biggest Money Mistake50:30 — The Danger of Scaling Too Fast52:02 — The #1 Hire Every Business Needs53:06 — The Best Money Ebony Ever Spent54:12 — Faith as the Foundation of Entrepreneurship56:02 — How to Know If You’re Ready for PR57:33 — Why Ebony Loves Working With Underdogs58:42 — The Diddy Question (Part Two)1:02:05 — Can We Restore People Instead of Cancelling Them?1:05:08 — Advice to 18-Year-Old Ebony1:07:08 — Final Wisdom: Go at Your Own Pace1:08:03 — Where to Find Ebony Porter Ike1:09:24 — Closing the VaultAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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