Ecommerce Trends

27/03/2023 29 min Episodio 124
Ecommerce Trends

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Episode Synopsis

Kelly and Patrick discuss ecommerce trends that emerged during the COVID-19 pandemic, and assess which trends have been ‘sticky’. Why have some ecommerce trends stuck around? Why did some trends stick while others did not? What can brands and retailers do to learn from segments of ecommerce customers who are conducting research and making purchases online?