ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Episode #7: Meet Consumer Communities: Season 1 Recap"
Episode Synopsis
We look back at some of the major themes shared across the consumer groups that we talked to in Season 1. There are shared values that consumer groups hold at their core, even if they are ultimately expressed in different ways. Listen to this discussion about community, authenticity, transparency, and education experiences, as well as how brands tap into consumer emotions to inspire their purchasing decisions. We also revisit China to understand what brands can do to drive retail experiences forward.
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