Episode 7: Better Marketing for a Better World

09/01/2024 56 min Episodio 7
Episode 7: Better Marketing for a Better World

Listen "Episode 7: Better Marketing for a Better World"

Episode Synopsis

Host Christian Pearson invites co-producer and marketing professor Dr. Ben Beck onto the podcast to share his thoughts on the Better Marketing for a Better World initiative. Later, Ben reviews 3 notable academic papers on prosocial marketing and connects their respective research designs to the Cambodia Project.