It is no understatement to say the pandemic has changed almost everything we know about conducting business. While this disruption has been difficult, there is a group of individuals carving out a unique space in the marketplace, that will increasingly require your attention, BETA Buyers.  These young professionals have specific expectations of brands. Join InVision’s Carson Bell and John Emmaneel in a conversation about the state of BETAs, and how organizations can ensure they are speaking their language and understanding their lifestyle.What you’ll learn: – BETA Buyers- who are they? – How to speak BETA, and why– How this rising B2B buyer impacts your organization  – What BETAs mean for the futureListen now and don’t forget to rate, review and subscribe to the InVision Xcast to stay fresh on the latest industry trends, technologies and insights.

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